Prelims: SARAS Shakti under DAY-NRLM and women SHG products
SARAS SHAKTI Ministry: Ministry of Rural Development. Scheme link: DAY-NRLM. Context: SARAS Shakti Collection and SARAS Shakti Coffee Table Book launched during Rashtriya Gramin Vikas Sammelan 2026. Prelims gems: 1. SARAS Shakti promotes premium products made by women SHGs. 2. It supports branding, packaging, digital marketing and institutional market linkages. 3. Products include handlooms, handicrafts, textiles, wellness products, home décor and traditional foods. 4. It supports women-led rural enterprises. 5. It is linked with Lakhpati Didi vision. 6. DAY-NRLM has over 10 crore women associated with SHGs. 7. Target: 6 crore Lakhpati Didis by 2029. Trap: SARAS Shakti is not a loan waiver or direct cash transfer scheme. It is a branding and market-access initiative.